Most companies don’t put much thought into their product packaging. They share the mindset that believes customers are only concerned with the product contained within. However, while the importance of the product is superlative by all means, product packaging is playing an increasingly significant role in the success of businesses. Here are 5 good reasons why you should invest more time and resources into creating great hair packaging:
Presentation and First Impressions
Like it or not, our world is very superficial and physical appearances play a vital role. From people to products, presentation is essential to success. Your product packaging is, in effect, a representation of your product. The way it looks, feels and facilitates effects customer perception of your product attributes.
Additionally, when your product is placed in stores, it is the packaging that the customer sees first- and therefore it is important to make the right first impression.
Protection
Most hair accessories require protection from the possible damage in the process of shipping, storing, displaying and transporting. A carefully designed and effective hair packaging will not only ensure successful shipping but also help your customers in keeping the product safe after they’ve purchased it.
Promotion
From attracting your target customer to displaying your product’s benefits, great hair packaging is an excellent promotional tool. Packaging is actually like a salesperson for your product. It helps your product get picked from amongst your competitors and continues promoting your brand even after the customer’s purchased it. As long as the packaging remains intact (and even when its tossed aside once its ripped open to expose the product), it remains in front of the customer’s eyes and keeps the brand’s name embedded in their mind.
Information
You can use your product packaging in inventive ways to publish information about the product and your company. You can also print information on it related to product use, maintenance and feedback.
Utility
From a customer’s point of view, the product packaging can provide them with ongoing utility even after they have extracted the product from it. For instance, they might use the hair packaging box repeatedly for holding their wigs and extensions.
Great hair packaging can play an instrumental role in marketing and selling your product. It is definitely a worthwhile investment!