The World Cup hasn’t been the only thing that’s been keeping us up last month. We had the opportunity to work on an amazingly interesting project for a great client and we poured all our creative juices into it.
Hair & Accessories Inc. contacted us and laid out what they wanted. The project covered some broad fields but with a lot of hard work and some kickass ideas, we were able to get it all done- with spectacular results. Here’s the story!
Okay- so what we had to do was design a variety of headbands, Afro wigs and Mohawk wigs. Moreover, we were to design the wigs packaging. And these were not going to be just any type of headbands and wigs- these were going to be FIFA and world cup themed. And so the hair wig packaging also had to be similarly designed.
We started with a grand brainstorming session. All of us pooled in our ideas for the illustrations, created mock-ups and then picked the best ones. We did all the design sketches in Adobe Illustrator. About the design itself: because FIFA represents global union, fun and celebration, our aim was to design products and wigs packaging that reflected just that. So we used vivid and bold colors and a design so vibrant and attractive that it leaves you no choice but to notice it. Like the official FIFA 2010 logo, our hair wig packaging (and the products inside them) utilizes lots of reds and yellows and a design that makes the most of bright, colorful broad strokes. All of this is set to clean white backgrounds for maximum accentuation of the design’s powerful colors. But it didn’t just stop there. We also went a step further and created a number of product images. After creating the headbands and wigs, we used Photoshop to affix them to images of models so customers could see how the products would look when actually worn. Our end results would surely attract customers to make purchases- a goal that governed our entire process.
Once we were done with the design, we adapted it to a variety of marketing tools. These included:
- Catalogs
- Posters
- Postcards
- Business cards
- Fliers
We also promoted our clients’ products on many different websites. To showcase everything we created to our client, we put up a simple website so they could see and review everything in a convenient manner.
From designing the products and packages to creating all the marketing material, the project was laborious enough to keep us up for 3 consecutive nights at times- but it was all so much fun to work on that we enjoyed every moment of it! It’s always great to see the fruit of all your creativity and efforts turn out so well.
Final word: We have to say- given how successful this project was (not to mention how much fun we had while working on it) we would love to take on more work like this for, both, national and international events!
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