Packaging & Marketing for the Hair Industry

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tips for great packaging design

How to sell your hair products online

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Thinking about taking your hair business to the ‘world wide web’? Done the right way, this decision will help you grow your business immensely by introducing it to a wider audience. However, there are several things you need to consider before you take this important step. Here are a few useful tips to help your move to the Internet as smooth and profitable as possible! 1. YOUR WEBSITE AND ONLINE STORE The first step for most hair product companies is to develop your own website. Your website is like another office for your business except it’s located in cyber space.

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Designing a Logo for your Hair Product

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One of your assets closely related with your brand is your logo. A logo is a visual representation of your product and company and it carries connotations of quality, professionalism and aesthetics. Over time, you might become so successful that people might instantly recognize your logo from amongst the thousands of other brands on the shelf- which not only engenders brand identity but also brand loyalty. With your logo being such an important and lasting aspect of your company and product, you need to make the right decisions when getting it designed. Above all, your logo should be a good

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Attending the Bronner Bros Hair Show? Contact HairPackaging.com

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Atlanta will be playing host to the 65th Bronner Bros International Hair Show this summer from August 20 – 23. The longstanding event (dating back to decades prior) is the #1 place to be for any and all men and women if you’re in the hair industry or even if you are just interested in taking care of your own hair- whether its with products like relaxers and weaves or by finding out how to create stylish looks for natural hair. If you are not already attending the show, we would definitely recommend obtaining tickets for yourself and your family and friends.

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What your packaging says about you

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Appearance and presentation play a very important role in the modern and highly visually-oriented world. The exterior has acquired as much significance as the interior and this is particularly true for the business world. Whether you’re a manufacturer of physical products, a service provider, a marketing head or an advertiser, we all know that now, more than ever, packaging and presentation is one of the most important aspects of a product. Packaging plays a key role in attracting customers and generating long-term profits.  When your potential customers visit a store, your product packaging is going to be their first encounter

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The 5 Benefits of Using Hang Tags

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Boxes and plastic enclosures are two of the most common methods for hair packaging but before you make your final choice, you should definitely consider a great alternative: hang tags! Here are the 5 benefits you get when you use hang tags for your hair packaging:   1. GREAT FOR NEW START-UPS If you are just starting out in the business or you have a small enterprise, making the significant investment that’s required for box and plastic enclosure packaging can be a huge risk. You don’t want to pour so much of your budget into packaging when you’re just trying

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