Packaging & Marketing for the Hair Industry

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tips for great packaging design

The Role of Packaging in Successful Brands

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Just how important is packaging to a product’s success? Should you be concerned about your hair business if your product is high quality but your packaging isn’t? You are probably no stranger to questions like these and they are all quite valid and good questions.   Let’s take a look at a few popular packaging case studies to get some insight on the matter! Great packaging makes great companies Packaging is a part of your overall brand identity. For instance, take the Coca Cola brand and its packaging. The classic logo and colors, and the distinctive shape are as much synonymous

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Project Spotlight: Some of our Hair Websites

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Fulfilling the design and marketing needs of our customers has always been our top priority. In addition to offering top quality hair packaging design services to our customers through hairpackaging.com, we also provide e-commerce and website design and development solutions through our parent company, 8 Consulting. Here is just some of our recent web work for four of our hair business customers: Unique Hair Extensions In addition to print work (including logos, product packaging, catalogs, business cards and a lot more), we were also hired by Unique Hair Extensions to establish an amazing online presence for them. For the Unique

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Best Packaging Colors For 2012

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Pantone recently revealed its selection of the trendiest colors for 2012 and it’s a mix of bright hues full of vivacity and deeper shades dripping with fantasy. The Fashion Color report comes ahead of the New York Fashion week and since hair packaging is all about fashionable and good looking product packaging, these colors should give you a lot of ideas and inspiration for your hair packaging. Check them out! “By playing to consumers’ practical side with versatile neutrals and boosting their confidence with bold, spirit hues, this skillfully balanced palette has something for everyone” –  Leatrice Eiseman, the Executive

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Choosing between a Static and Dynamic Website

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Now that you’ve decided to make a website for your business, you are ready to take the next big decision: the scope. How thorough or detailed your website is going to be? What features and functionality do you want it to provide? Will it also be an e-commerce solution? Questions like these and many others will need to be answered in the planning stage to ensure that your website is created exactly according to your requirements, functions smoothly and fulfills its purpose. A major decision in website creation is choosing between a static and dynamic website. These two don’t have

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Designs for Print vs. the Web

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Many design companies like HairPackaging.com offer design services for print as well as the web. To most people, a graphic represents something whether it’s used on a website or printed out as a poster. Actually, a lot more goes behind the scenes before a graphic can be used for print.  Here are some key differences between designs for print and designs for the web: RESOLUTION While digital printing is now reducing the problems caused by resolution, it has long been one of the key differences between designs created for print and web. Virtually all web graphics are created at 72

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